Diageo Headquarters

As part of a branding exercise, the designers wanted Diageo products, and not only Guinness, to be prominent in the workplace without having alcohol on tap! As a result they approached several fabric companies to quote for the chance to design, manufacture and install 7 fabric awnings printed on the top face with the different brands which the company offers including Smirnoff vodka, Gordons gin and Baileys. The tall and open atrium means that workers, and visitors to the building, look down on the space below when they climb the stairs and look down on the logos of the products on offer.

The most competitive and most experienced, Architen Landrell was pleased to be awarded the contracted. Designed alongside Auckett, the company created the canopies out of Satine fabric, a silicon glass mesh, in order to allow the light to permeate through to the area underneath but also offer a reduction of glare for those who work underneath.