Imagination Headquarters

Client: The Imagination Group    Year of Completion: 1998

This striking conversion of a Victorian school is undoubtedly one of the most ingenious and landmark buildings of the 1990s. The unusual fabric roof covers a sympathetically restored facade which retains character while bringing the building into the modern age. In the last decade and a half, tensioned fabric has been seen as an exciting and unusual way to cover an atrium, a trend started by the headquarters at Imagination.

Behind the original, six storey, red brick Victorian school lies the Imagination Building, stretching back to include what was once a whole street and another five storey building behind. The Gap between the buildings is filled in with a unique fabric roof, which has become the symbol of Imagination Group and their approach to design.

The roof itself creates an atrium, where each floor is bridged by steel and aluminium walkways, and the fabric diffuses the light to form a delicate glow on the interior of the building. The traditional exterior of the red brick school building provides an intriguing juxtaposition with the contemporary architecture of the roof and atrium. Best experienced in person, the atrium is a working environment during the daytime, but is transformed into a magically lit and beautifully serene space after dark.

By creating a five storey atrium space and penthouse gallery, the fabric roof of Imagination provides a living reminder of Archigram legend Ron Herron. Playful and flooded with soft light, the atrium space is the centrepiece of this building which has been described as one of the great spaces of contemporary architecture and won the UK’s prestigious Building of the Year Award in 1991.

Location

Store Street, London

Category

Exterior

Market Sector

Offices

Scope of Works

Design, Engineering, Manufacture, Project Management, Install, Maintenance, Steelwork

Fabric Type

PVC - Fabric

Design Style

Conic

Function

Sculptural/Decorative, Roof

Datasheet

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